Facebook vs Website

 
  sol Assistant Commissioner

Location: Evanston Gardens SA
Now I may be simple minded but what is the difference between a manufacturer having both their own website and a Facebook area?
From what I have seen, most Facebook pages require one to join to view a lot of the pages and if they have a website. isn't that enough to maintain?

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  lkernan Assistant Commissioner

Location: Melbourne
Now I may be simple minded but what is the difference between a manufacturer having both their own website and a Facebook area?
From what I have seen, most Facebook pages require one to join to view a lot of the pages and if they have a website. isn't that enough to maintain?
sol

Facebook is easy.  Write some smeg, add a photo and hit post.  You have an instant audience since Facebook will push it to all sorts of people.

With a website most people have to pay someone to maintain it.
  BrentonGolding Chief Commissioner

Location: Maldon Junction
Now I may be simple minded but what is the difference between a manufacturer having both their own website and a Facebook area?
From what I have seen, most Facebook pages require one to join to view a lot of the pages and if they have a website. isn't that enough to maintain?

Facebook is easy.  Write some smeg, add a photo and hit post.  You have an instant audience since Facebook will push it to all sorts of people.

With a website most people have to pay someone to maintain it.
lkernan
It is also down to community expectation. Social media is as much a curse as it is a boon for small business. The expectation of modern (especially but not exclusively) young consumers is that you will have a presence on every social media platform. We use our own website and FB, the number of times I have been asked why we don't Twit or have a blog is astounding.

So everyone rushes out and gets on every platform and then finds out that it takes forever to post and update all these things so a few extra people can be reached. Our Mail Chimp emails from our website data base of clients gets more than 5 times the reach of our FB site.

As an aside, quite often we will post something like a new product on FB and someone will pop up in the comments and ask a question about a completely unrelated product totally irrelevant to the post. We will ask they politely to email us via the website as we don't want our FB post getting side tracked (puts people off) and most of the time you never hear from them again because they "don't do email" or whatever.

Had one just last Friday in fact!

BG
  kingfisher Chief Train Controller

Now I may be simple minded but what is the difference between a manufacturer having both their own website and a Facebook area?
From what I have seen, most Facebook pages require one to join to view a lot of the pages and if they have a website. isn't that enough to maintain?

Facebook is easy.  Write some smeg, add a photo and hit post.  You have an instant audience since Facebook will push it to all sorts of people.

With a website most people have to pay someone to maintain it.
It is also down to community expectation. Social media is as much a curse as it is a boon for small business. The expectation of modern (especially but not exclusively) young consumers is that you will have a presence on every social media platform. We use our own website and FB, the number of times I have been asked why we don't Twit or have a blog is astounding.

So everyone rushes out and gets on every platform and then finds out that it takes forever to post and update all these things so a few extra people can be reached. Our Mail Chimp emails from our website data base of clients gets more than 5 times the reach of our FB site.

As an aside, quite often we will post something like a new product on FB and someone will pop up in the comments and ask a question about a completely unrelated product totally irrelevant to the post. We will ask they politely to email us via the website as we don't want our FB post getting side tracked (puts people off) and most of the time you never hear from them again because they "don't do email" or whatever.

Had one just last Friday in fact!

BG
BrentonGolding
How often do you see a post on Facebook from one of the major manufacturer/importer about a product only for someone to ask questions about the product like price or specs because they are too lazy to look at the manufacturer/importers web site where all the details can be found.
  HardWorkingMan Chief Commissioner

Location: Echuca
Facebook is also hopeless to search.  It's more a now or 'last couple of days' thing.  Try searching a group for a post that was written last year to obtain (with permission) photos to illustrate an article is an exercise in frustration.  Many people take their photos straight from their phone to facebook and don't bother storing them anywhere else. Facebooks search abilities are so great that you get different people asking the same questions (and receiving the same answers) weeks apart as the searches won't show the original post.

This is why you get people asking about products other than what you posted about - they simply can't find a most from 2 or 2 months ago

A website is more structured an organised.  A product you release 6 days, 6 months  or 6 years ago and still sold can be found easily.  Blogs or Forums are more easily searched for old photos, articles or advice so a question tends to get asked once and the information stored in one place. You still get people that can't use search but there tends to be fewer of them.
  kingfisher Chief Train Controller

A website is more structured an organised.  A product you release 6 days, 6 months  or 6 years ago and still sold can be found easily.  Blogs or Forums are more easily searched for old photos, articles or advice so a question tends to get asked once and the information stored in one place. You still get people that can't use search but there tends to be fewer of them.
HardWorkingMan
A web site is only as good as the effort put into keeping it updated. Did anyone mention Eureka or Austrains to name but two. Try finding any information and order forms for Eureka's latest release of 12 wheelers or Austrains and their C30T.
  c3526blue Deputy Commissioner

Location: in the cuckoos nest
A website is more structured an organised.  A product you release 6 days, 6 months  or 6 years ago and still sold can be found easily.  Blogs or Forums are more easily searched for old photos, articles or advice so a question tends to get asked once and the information stored in one place. You still get people that can't use search but there tends to be fewer of them.
A web site is only as good as the effort put into keeping it updated. Did anyone mention Eureka or Austrains to name but two. Try finding any information and order forms for Eureka's latest release of 12 wheelers or Austrains and their C30T.
kingfisher
…. and the two most recently mentioned importers seem to lack any idea of the importance of digital marketing.  Now mostly relying on AMRM to provide product updates.  At least one of them does a blog semi-regularly.  No Farcebook, no regular newsletters, websites are years out of date with dead links, no current order forms etc.

Happy mind reading,

John
  danpickard Junior Train Controller

Location: Geelong
While a lot of people say "I don't do Facebook", that's fine, no one can force you to use it.  But, plenty of people worldwide do take advantage of this free social media platform and enjoy using it.  For a trader, it would almost be silly not to also take advantage of this social advertising world.  Different potential customers have different preferred media outlets (print magazines, websites, social pages etc).  In this day and age, there would be a good number of modellers who have given up on print material and live in a purely digital world...fail to look for your customers in the digital world and you're likely missing a fair few potential sales.  Why would any business not choose to try and reach an audience through social media?  The pathways of how social media reaches out can find new customers in unexpected locations (a person may see in their alerts that a friend just liked or commented on some model train page, and go to see what their friend said or liked, and maybe find themselves becoming a new customer).  All this "sharing" and "liking" is really just the modern version of the "word of mouth" recommendation.

Facebook (and any of the other platforms, such as Instragram, Twitter etc) have the big advantage of being so quick and easy to upload information too.  Quite literally a case of point, shoot and upload to reach your customers, with the latest updates fed to the customers in a very timely manner.  With a website, you rely on the business being able to run and manage their web design (ie not having to contact a web designer each time they have new content, which can be slow and expensive), but also rely on the customer coming to the business website to see the info, rather than the business going to them (as with Facebook alerts).  For a business to "maintain" a Facebook page, it really doesn't take much time.  Most times it is a quick and easy time filler to do from their mobile phone while it is quiet at the store.

Cheers,
Dan Pickard
  dthead Site Admin

Location: Melbourne, Australia
Unless they use a privacy setting the facerbook traders's and their pages can be seen by non facebook users. a lot of groups are hidden or not avaiable to outsiders, but they aren't the one  we consider.

David
  Aaron Minister for Railways

Location: University of Adelaide SA
BrentonGolding, why don’t companies like Ausicion use MailChimp instead of Facebook?

Because a post on their Facebook goes out free to their 72k followers.

MailChimp is horrendously expensive, to have 72k subscribers on MailChimp costs USD199 for the pro account and then USD375 per MONTH! For that they can send approximately 12 campaign emails in the month.

A company I used to be involved in used MailChimp until they hit subscribers surpassing the free service, then they ditched it for a free twitter and Facebook.

Their social media accounts are off the chart in terms of reach, when you consider over 100k followers, plus the notice of their individual friends when they hit that like or comment. Massive, massive outreach and it doesn’t cost them a cent, unlike the USD6000 per year that MailChimp would.

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