Party Animals takes a look at the Labor Party 2019 Election campaign and attempts to detail why it didn't result in Labor returning to Government after loosing power to the Coalition in 2013 as predicted by so many leading up to the Election.
The book examines details such as the vast list of proposed policies, the poor response to the 'Death Tax/Retirees Tax' campaign by the Coalition (which was a return of serve following the Labor 'Medi-Scare' campaign at the 2016 Election), the early polling predictions, the slow response to the questions of how much the Climate Change policies were going to cost the country, Clive Palmer's ad campaign against Labor, the Adani mine issue, the Section 44 saga that landed blows to both Labor and the Coalition which triggered Bi-Elections, that saga with Shorten's late Mother and the rise of Albanese following Shorten stepping down the night of the Election.
The book features interviews with all the Labor players. It is interesting to note that many still cannot understand how the Election was lost when all the signs pointed to a victory. As it turns out there were early signs the victory was not that assured but seemed to be missed in early polling. The cover photo has an interesting story behind it also: it was posted to Facebook on April 5th 2019 with the caption 'We're ready'. (For a laugh look up promotional photos of the 2012 U.S. Mini-Series 'Political Animals' starring Sigourney Weaver and compare the office photo to the Labor one. Clearly this is why the Author choose the title they did).
A recommended read for those who follow politics. I've been on a diet of titles on the 2015-2018 Liberal leadership turmoils for the past month so this book was a change-up looking at the Opposition's woes.