I've become a very loyal Woolies customer and part of it is this advert:
I know that its actually an Aldi ad but at the time the Woolies Rewards program was only fairly new; they'd copied from Coles and Flybuys. I happened to read an article comparing the programs at the time and it said that Rewards was going to be much better for people who just wanted a straight-up money back program rather than a complicated program like FlyBuys so I thought 'why not' -
I don't take selling family shopping data lightly - I wanted something substantial back from surrendering that data to a big company; however Rewards has turned out to be really pretty good. I've elected to get the money back to me in the month of December so it's a bit like a Christmas Club kinda thing and last December we got $350 back that we could spend on petrol or even booze (BWS), I think it was well worth doing it for 12 months. We've just completed another promotion where you had to spend $185 p/w to get the equivalent of 10% off the whole fortnight.
Don't really use the petrol promotions at Ampol/Caltex though because I don't have that brand of servo to be very cheap so I never get petrol there.
Anyway that ad was counter-productive, I could never do Aldi, I like my brands too much and it only takes a couple of bad experiences to turn me off. I know they say they're consistently cheaper but if I have to throw something out because it's too disgusting (ie yuk teabags or rubbish cling wrap) then it wasn't worth shopping there to begin with.