David,

I would assume you came in from Brisbane, unfortunately the placement of signs is restricted by Council, we are only permitted to put out 20 and they must follow some strict ruling in design and placement and the main entry to Toowoomba from Brisbane is one of those restrictions.

On the other hand, many locals commented on how well sign posted the event was.

The likes of emails, forums, facebook, media etc were fairly heavily used and we did distribute 31,000 fliers by Letterbox distribution.

We looked into television advertising, but the costs far outweighed any percieved return value.

Drive by is difficult to assess due to the showgrounds location as there is limited traffic just driving past.