You have to love the advertising industry’s ability to throw figures around; a few to go on with:-
A beauty product; “ 86% of Australian women felt an improvement” 2015 population of women is 11,845,000; 86% of this is 10,186,700, and the ad claims this figure. It’s probably not what they meant, but it’s what they said.
Similarly, L’Oreal; “94% of Australian women found an improvement. . .” see above.
Also L’Oreal; “ Revitalift. . .reduced wrinkles by 47%”. How on earth is that measured?
And, Ostelin; “ 73% of Australian women don’t get enough calcium in their diet.” Source?
Forty Winks; 40% of Australians are not getting enough sleep”. Source?
Tetley – “ Almost 80% of Australians are dehydrated.” Source?
Rexona (deodorant) “gives 3x more protection”; 3 times more than what?
Voltaren Emulgel “ relieves pain two times faster”; 2 times faster than what?
Dettol “kills 99.9% of germs.” How was it measured?
Regaine hair restorer “New hair grows 48% thicker” Oh yeah; who measured it? Thicker than what?
E Harmony – “someone finds love every fourteen minutes”. Measured by whom and how?
Then there are the other gems:-
Proprietary medicines “scientifically formulated” . . . one would certainly hope so; it’s probably better than being cooked up in mum’s laundry.
“Award-winning” – what isn’t?
Mortein Surface Spray – “kills the bugs for up to six months”. They then rise from the dead?
“Available at leading pharmacies.” What is a leading pharmacy, and who decides?
I’ll bet there are more to come.