Square kilometres are not that easy to conceptualise either. 1/3 of Belgium? Anyone can quickly consult a map and fairly easily imagine how big 1/3 of a country is - much easier than visualising one tenth of a percent of Australia.
One should not need to consult an atlas, encyclopedia, Google or Wikipedia to arrive at a universally accepted unit of measurement.
I still find square kilometres far easier to conceptualise than fractions of Belgium (about which I know nothing other than that it is the much maligned capital of the EU). To me 1,000 km2
is 1 km x 1,000 km or 20 km x 50 km etc. At least measuring whatever in recognised units does convey the magnitude of the burnt area without having to covert from a percentage of Belgiums2
Why not just settle for a percentage of Victoria burnt. Would this be too simple, straight forward and informative? Perhaps billions of squillions of cm2
would be more appealing to the rubbish media.
Alternatively we could do a combination of MCGs, double decker busses, jumbo jets, Eiffel Towers and Statues of Liberty. The water used would, of course, be measured in Sydney Harbours and Olympic Swimming Pools.
The media gets dumber by the day ............
End of rant.